I conceptualized the COLLARS & CUFFS 10th-anniversary campaign from the ground up; where the celebration of this event was the campaign's base and nostalgia was a window-dressing. To evoke a nostalgic longing that fits with the brand's image and is thoughtfully integrated with it, I considered the brand's history and industry to come up with creative content ideas that take a look back and can be implemented across social media platforms through storytelling.
The emotional triggers used to execute the copy-driven ideas included a lookbook and a video.
Book of Stitches; creative reformulation of the lookbook concept
Evoking nostalgia | Campaign social activation
